During the web conference 'Webbdagarna' in Göteborg last week, Hemnet presented the story behind their mobile apps.
The presentation is streamed via Bambuser.
Part 1: http://bambuser.com/channel/stefanwaborg/broadcast/1989260
Part 2: http://bambuser.com/channel/stefanwaborg/broadcast/1989330
The representative from Hemnet is Anders Nystedt, Controller Hemnet (http://twitter.com/#!/enders). And yes, it's in Swedish.
Take aways
The main points from the presentation where;
Hemnet
- started in 1998
- four different versions launched 1998, 2001, 2009 and 2011
- 1,3 million unique web browsers per week
- 7 million objects are viewed every week
- average stay 10 minutes
Mobile app
iPhone
- launched in 2009 August
- 500 000 installations
- 140 000 unique users every week (and growing)
Android
- launched in 2010 July
- 125 000 installations
- slower growth
iPAD
- launched in 2011 January
- 100 000 installations
- traffic as the Android
Financing
- ad supported
- especially from banks
- 11 million ad views per month
My thoughts
Great presentation to gain insight in the statistics about the Hemnet Apps.